Today we released a great enhancement to information returned when viewing a blog post: "previous" and "next" posts. Meaning, when viewing a blog post on your blog, you can now feature and link to other posts to enable users to quickly "flip" through your content.
This seemingly small enhancement can have a major impact on your blog for several reasons:
- Enabling users to quickly access other posts will increase stickiness and time on site of your blog.
- Linking to blog posts to one another boosts SEO juice being passed across your blog. This is commonly referred to as "internal linking".
- Allowing people to quickly "flip" through your content is a really great user experience.
Here's an example from our blog where we added previous and next links to the bottom of the post page (blog_post.html):
In this example, we're simply utilizing the post slug and creating a link but we actually return other information as well, namely "slug", "title" and "featured_image". Below is the exact information returned. Note the "next_post" and "previous_post" attributes.
So you could very easily use the "next post" title and turn that into a link. You could also use the featured_image as a small thumbnail preview for the post.
The combination of "slug", "title" and "featured_image" will allow you to get really creative in how you display these links. We can't wait to see how you use it!