Learn how MDHearing Uses ButterCMS to Reduce Organizational Overhead and Continuous A/B Testings for a 15% lift in revenue!
- Industry: Software Development
- Markets: Large, international, and middle-market companies with sophisticated online needs
- Use-Case: Marketing site
- Features Highlights: Faster load times, better SEO visibility
- Tech Stack: React, Next.js, and Node.js
- Content Stats: approximately 1,200 pages, 60 page types, 22 collections with 328 items, 5,600 assets in media library
- Previous Cms: WordPress
- Customer Since: 2023
Challenges
Vistex faced scalability and performance challenges using WordPress, which relied heavily on third-party plugins that often required frequent updates and maintenance. This setup limited their ability to innovate and introduced constraints in implementing new features, impacting both SEO and user experience. Vistex was looking for a solution that would fix these issues and help them meet their strategic goals.
Solutions
Switching to ButterCMS provided Vistex with a scalable, headless CMS solution that addressed their performance and maintenance challenges. ButterCMS’s modern infrastructure allowed Vistex to streamline their site, resulting in faster load times, better SEO visibility, and a more agile approach to feature updates. The new setup eliminated dependency on third-party plugins and gave Vistex greater control over content management, enhancing their user experience and site functionality.
"Having transitioned over to Butter, it’s giving us more visibility both on the SEO layer… and the development layer… Traffic has increased, and we’ve received remarks about how fast our site is now.
“We leaned on the folks from Bonfire… they exceeded our expectations… they gave us the keys to the kingdom and showed us all the new modern capabilities.”
"It took a couple of days... it was kind of like a non-issue. It just felt like that week it was ready to blog."
Chris Harman
Senior Web Development Manager
Highlights
The switch to Butter provided a streamlined, scalable solution that enabled faster load times, better SEO visibility, and easier integration of new features. Following the migration, Vistex experienced improved SEO visibility and faster site performance, thanks to Bonfire's support as a full-service digital agency.
Bonfire played a key role in Vistex's migration to ButterCMS. They guided Vistex through the migration process, providing expertise to optimize SEO, page load speed, and user experience. Bonfire's assistance included implementing a best-in-class solution with modern front-end technologies like React and Next.js, transforming Vistex’s website into a more scalable, high-performing platform. Their support allowed Vistex to leverage ButterCMS effectively, resulting in a faster, more efficient, and user-friendly site.
What's Next
Moving forward, Vistex will continue leveraging ButterCMS to introduce new features and improve user experience, with Bonfire supporting their ongoing digital growth. This partnership aims to keep Vistex agile and responsive to future content and marketing needs.
