How to implement A/B testing in a headless CMS
Run lightweight experiments using simple logic, variants, and analytics tagging, so you can learn what drives engagement without complex testing stacks.
Launch personalization in weeks, not months
In this quick walkthrough, ButterCMS and Bonfire preview what you’ll get in the guide, including how to:
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Run page-level and component-level A/B tests using a composable CMS approach
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Structure content variants without locking yourself into a monolithic experimentation platform
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Implement and launch A/B tests without creating developer bottlenecks
What you’ll learn from the guide
Use the ButterCMS + Bonfire approach to design, run, and measure A/B tests that fit naturally into a modern headless stack.
Inside the guide, you’ll learn how to:
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Implement page-level A/B tests to serve multiple full-page variants
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Run component-level tests on headlines, CTAs, and modular sections
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Assign users to variants using simple, randomized logic
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Define fallback defaults to ensure a baseline experience