How to implement personalization with ButterCMS

Deliver persona-driven experiences at speed and scale without the enterprise platform tax.

Launch personalization in weeks, not months

In this quick walkthrough, ButterCMS and Bonfire preview what you’ll get in the guide, including how to:

Serve personalized content based on parameters you define (campaign source, on-site behavior, past experience, etc.)
Move from “concept” to “implemented” without dragging in a heavyweight platform

Use the ButterCMS + Bonfire approach to structure content variations and deliver the right experience based on the parameters you define.

Inside the guide, you’ll learn how to:

Use two proven patterns: page-level variants per persona and component-level variations using repeaters
Model personas and targeting criteria using Collections, with a required fallback default
Render the correct variation at runtime using cookie or session logic (with example snippets)