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Introducing Analytics for ButterCMS: Track content, users, and API usage at a glance

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3 min read
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Butter Updates

When you’re trying to keep projects moving, clarity matters. ButterCMS’ new Analytics dashboard gives you instant, at-a-glance views of your CMS, including your content activity, users, and API requests, all in one place. It’s a simple way to spot trends, understand usage, and make informed decisions that keep your work running smoothly.

ButterCMS Analytics is now available to all users at no extra cost, right inside the app. There’s nothing to set up and no add-ons to install, just a clean, ready-to-use dashboard where you already work.

With flexible charts, filters, and exports, Analytics makes it easy to follow changes in your content and API usage over time. See activity across your setup, whether you work in a single production environment or manage additional staging and development spaces. Everything loads fast, works out of the box, and helps your team stay focused and fast.

What you can do with the Analytics dashboard

The dashboard provides a clear, visual snapshot of your Butter activity so you can:

  • Track key metrics in real time including API requests, pages, posts, assets, collections, and users.

  • Surface patterns or changes as work ramps up with line, bar, or area charts.

  • Zero in on the data you need with filters for site, environment, date range, and aggregation period (daily, weekly, monthly, or yearly).

  • Export results as CSV files to plug into your team’s existing tools and workflows.

Each chart and filter is designed to reduce friction and empower your team with the analytics they need to understand usage patterns, monitor API calls, and stay ahead of growth.

Why it matters

The Analytics dashboard gives you a clear, visual snapshot of your Butter activity so you can:

  • Stay ahead of usage needs with views of API calls, content volume, and environment activity.

  • Understand how your content footprint is evolving, month over month.

  • Plan campaigns, launches, and growth with confidence.

  • Increase efficiency by giving your team self-service visibility.

This dashboard makes ButterCMS easier to use, easier to run, and easier to grow with.

Watch the short explainer video below to see the dashboard in action.

Who benefits from Analytics?

For developers and technical leads

Developers get instant visibility into API traffic, content volume, and activity across the sites or environments they manage, with the ability to opt in to view all sites. With Analytics, they can easily spot spikes, monitor deployment hygiene, and pull the data they need for reports, all without extra tools or setup.

For marketers and content teams

Marketers can see how their content is growing over time. They can also track changes in pages, posts, assets, and collections to support campaign planning, manage launches, with simple, self-serve analytics.

For agencies and partners

Agencies can review usage across client projects at a glance, share real-time insights with clients, and help keep environments clean and healthy as sites and content evolve.

Available now

The new Analytics dashboard is now available to all ButterCMS users. No setup and no configuration needed. 

Explore your data here or log in to your ButterCMS account and navigate to Analytics in the left-hand menu. 

Conclusion

You need tools that help your team move quickly and work with confidence. The new Analytics dashboard gives you clearer insight into your Butter activity, making everyday work smoother and easier to manage.

Try the Analytics dashboard today and see exactly how your content, users, and API traffic are working behind the scenes so you can make faster, more informed decisions.

Author

Bonnie Thompson is a content marketer with over six years of experience in the tech industry, helping brands create meaningful content that empowers readers to achieve their business goals. When she’s not writing, you’ll find her hiking in the Blue Ridge Mountains, planning her next national park adventure, or enjoying Friday night pizza and movie nights with her family.