ButterCMS Blog

The Personalization Maturity Model: How to Evolve Your Content Strategy

Bonnie Thompson

Where is your brand on the personalization maturity model? Whether you're just starting out or scaling fast, this guide breaks down the four stages of content personalization—and shows you how to level up using a headless CMS. Dive into the full article to see where you stand—and build a strategy that grows with you.

butter

5 Signs You've Outgrown Your Ecommerce Platform's Content Capabilities (And What to Do About It)

ecommerce headless ecommerce

Michael Sonier

personalization

How to Build an Effective Content Personalization Strategy

content personalization personalization

Bonnie Thompson

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MACH Architecture: Everything You Want to Know About It

composable architecture composable commerce headless commerce

Diego Salinas Gardón

Traditional, all-in-one platforms make it painful to adapt, scale, and integrate new tools—but MACH architecture changes that. MACH lets businesses swap, upgrade, and connect digital experiences without tearing everything down. If you want to understand what MACH is, why it matters, and how it compares to traditional systems, this guide breaks it down in a clear, no-nonsense way. Check it out to learn more.