Join ButterCMS at eTail West 2025

ButterCMS is heading to eTail West 2025, and if you’re attending, we’d love to meet up. Stop by Booth #419 to talk about your 2025 business goals, the challenges you’re facing, and how we can help. Whether you’re struggling with rigid templates, ways to scale content across multiple channels without extra workload, or long wait times for content updates, we’d love to share how ButterCMS can help you simplify your content process and improve personalization, all while keeping your site running smoothly.

What is eTail West?

eTail West is one of the premier conferences for ecommerce innovators, brands, and retailers looking to scale, optimize, and future-proof their online businesses. Organized by Worldwide Business Research (WBR), the event brings together top industry leaders, groundbreaking tech solutions, and invaluable networking opportunities.

Where: JW Marriott, Palm Springs, CA
When: February 24 – 27, 2025
Who should attend: Ecommerce managers, digital strategists, and technology leaders focused on improving customer experiences, driving conversions, and streamlining content management.

Our can’t-miss eTail West session recommendations

Our general manager, Michael Sonier, has hand-picked some top must-see sessions focusing on content strategy, personalization, and the customer journey. If you’re looking for ways to create seamless customer experiences, drive engagement, and increase conversions, don’t miss these sessions:

Tuesday, February 25, 2025

• 9:10 AM: Innovation Theater: The Power of Personalization: Transforming Every Step of the Consumer Journey

• 9:20 AM: Innovation Theater: Built to Scale: How to Avoid eCommerce Growing Pains

• 11:50 AM: Innovation Theater: App-First Retention: Elevating Brand Loyalty through Mobile Commerce

Wednesday, February 26, 2025

• 8:10 AM: Keynote Fireside Chat: TechTail - How Fabletics is Winning with Technology

• 11:05 AM: Keynote Panel: Bringing Back The Surprise & Delight Factor to Drive Continued Brand Engagement

(Full agenda available on the eTail West website)

Why ButterCMS attends eTail West

We’re attending eTail West to connect with ecommerce leaders like you who are looking for smarter, more efficient ways to manage content and create seamless customer experiences. Content is critical in driving conversions, building customer loyalty, and differentiating brands in a competitive market—yet many ecommerce teams struggle with rigid CMS platforms, slow update processes, and personalization roadblocks. That’s where ButterCMS comes in. 

We help ecommerce brands like yours:

• Launch content updates in minutes, not weeks: No more waiting on developers

• Deliver personalized shopping experiences: Engage customers with targeted content

• Scale seamlessly across channels: Keep your content consistent on web, mobile, marketplaces, and more

• Boost SEO and site speed: Improve rankings and conversions with an optimized content strategy

• Break free from rigid templates: Give your team full creative control

Join us at Booth #419 and let’s grab lunch!

We don’t just want to talk shop—we want to celebrate your success and help you plan for an even bigger 2025. If you’re a current customer and going to eTail West, stop by Booth #419, and we’ll treat you to lunch while we discuss your business goals, content challenges, and how ButterCMS can help you scale faster. 

Whether you need a faster way to launch new pages, a more flexible approach to personalization, or a CMS that works seamlessly with your existing ecommerce stack, we’d love to discuss how to make 2025 your most successful year yet!

We can’t wait to see you at eTail West. See you there!