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TL;DR ButterCMS has updated its brand, redesigned its website, and simplified its pricing. The new Free plan includes unlimited users and components, up to 5 pages, 50 blog posts, 50,000 monthly API calls, and 100 GB monthly bandwidth, with no artificial feature restrictions. Paid plans scale from $71/month (Basic annual plan) to $359/month (Professional annual plan), with an Enterprise tier for custom needs. No per-seat charges on any plan. This article covers everything that's changed: the new visual identity, pricing restructure, free plan details, improved onboarding, and what stays the same. ButterCMS is still the headless CMS that keeps developers in control of their stack while giving marketers the freedom to publish independently. |
You may have noticed things look a little different around here. We’ve been busy behind the scenes, refreshing the site, updating the brand, introducing new pricing plans, and more.
Why? Because your business is growing and evolving, and we are too. Every change we’ve made is designed to reflect our ongoing commitment to be a launchpad for your business.
Underneath the new look, ButterCMS is still the same great content management system (CMS) you rely on every day. Built so both technical and non-technical teams can thrive, ButterCMS keeps developers in control of architecture and frameworks while giving marketers the freedom to publish on their own timeline. The result: fewer bottlenecks, faster launches, and more momentum for your business.
Ready to meet the new ButterCMS? Here’s what we’ve been working on:
Behind ButterCMS the product is a team of people invested in your success. We’re developers, marketers, and operators ourselves, so we understand the roadblocks you face firsthand. That perspective drives our people-first approach: practical solutions for real problems, human-to-human support, and a commitment to your business growth. More than a new coat of paint, this rebrand is about making sure our look reflects our internal values and dedication to you, our customers.
You’ll notice a new character making appearances on our site and on social, Pat O’Butter. Pat embodies the qualities we’ve built ButterCMS on: simple, smooth, dependable, and growth-focused. They’re here to bring a touch of personality to a space that often feels overly technical, serving as a friendly companion throughout your journey with ButterCMS.
We’ve also rebuilt our website with you in mind. The new look is cleaner, the navigation simpler, and the layout more intuitive, so you can find what you need faster. Developers now have a dedicated hub as a one-stop shop for docs, starter projects, and other resources, while marketers and business leaders can explore solutions, case studies, and pricing with clarity. Again, the redesign is about making sure our commitment to your success is reflected in every interaction with ButterCMS.
We've updated our pricing and simplified our plans to give more value up front. Every plan now includes unlimited users and components. That means no per-seat charges, no hidden add-ons, and no gated essentials.
As your content and traffic grow, your plan grows with you, without surprise costs.
Here’s what that means in practice:
Unlimited core features on every plan (like Visual Editing, Live Preview, AI Assistant, SEO tools, and Version History)
No per-seat charges: Invite your whole team at no extra cost
Transparent usage scaling: Clear allowances for API calls, bandwidth, and storage
With ButterCMS, you get the features you need to succeed from day one, and the confidence to plan for growth without hidden costs.
Here's how the plans compare at a glance:
| Free | Basic | Advanced | Professional | Enterprise | |
|---|---|---|---|---|---|
| Price | $0/mo |
$79/mo ($71/mo with annual plan) |
$249/mo ($224/mo with annual plan) |
$399/mo ($359/mo with annual plan) |
Custom |
| API calls/mo | 50K | 100K | 500K | 1M | Custom |
| Bandwidth/mo | 100 GB | 250 GB | 500 GB | 1 TB | Custom |
| Pages | 5 | 20 | 50 | 100 | Custom |
| Blog posts | 50 | 100 | 500 | Unlimited | Unlimited |
| Collections | 50 | 100 | 500 | 1,000 | Custom |
| Assets | 500 | 1,000 | 2,000 | 3,000 | Custom |
| Roles | 2 | 2 | 3 | 3 | Custom |
| Locales | — | — | — | 3 | Custom |
| Users | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Components | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Image editing | — | ✓ | ✓ | ✓ | ✓ |
| Write API | — | — | Add-on | Add-on | Included |
| Webhooks | — | — | Add-on | Add-on | Included |
| Multi-environment | — | — | — | Add-on | Included |
| Enterprise support & SLA | — | — | — | — | ✓ |
Every plan includes core features: Visual Editing, Live Preview, AI Assistant, SEO fields, Version History, roles and permissions, and the Content API. See the full pricing breakdown →
Other “free” plans feel more like free trials: stripped down, short-lived, or gated. Butter’s Free plan is different.
You get:
Unlimited users and components
Up to 5 pages
Up to 50 blog posts
50 collections and 500 assets
50,000 API calls per month
100 GB bandwidth per month
Core features included: Content API, Live Preview, Visual Editing, SEO fields, AI Assistant
The Free plan is built to give your team a true hands-on experience. Use it to test integrations, build an MVP, or validate ButterCMS in your stack with zero risk. Upgrade only when your usage grows, not because features are locked away.
Whether you’re checking out a free trial or onboarding as a new teammate, our new onboarding experience is designed to get you moving fast. With guided steps, tours, and interactive previews, you’ll hit your first wins quickly. The result: less guesswork, greater confidence, and smoother adoption across your team.
ButterCMS has always been about helping you move faster, scale smarter, and eliminate CMS friction. This rebrand makes that commitment even clearer.
See how the new ButterCMS can help your team launch faster, scale more confidently, and focus on growth.
Take a look around:
See the new pricing plans
Visit the developer hub
Check out the knowledge base
ButterCMS is the headless CMS for growth businesses. We help you create, manage, and scale digital experiences fast—without the complexity of hard-coded, legacy, or patchwork systems.
Built API-first, ButterCMS empowers developers with clean, well-documented APIs, SDKs, and starter projects, while giving marketers the autonomy to publish across channels instantly. From high-converting websites to global ecommerce platforms to mobile apps, ButterCMS delivers speed to market and smooth scalability—without CMS headaches.
Rated a top performer on G2, ButterCMS leads in:
Best Support (Mid-market Headless CMS)
Easiest Setup (Digital Experience Platform)
High Performer (Web Content Management)
ButterCMS is part of Tiugo Technologies, alongside best-in-class content tools like TinyMCE and Uploadcare. Learn more at tiugotech.com.
Yes. ButterCMS offers a permanent Free plan. The Free plan includes unlimited users and components, up to 50 blog posts, 50,000 API calls per month, and 100 GB monthly bandwidth. Core features like Visual Editing, Live Preview, the AI Assistant, and SEO fields are all included. You can use it to build an MVP, test integrations, or validate ButterCMS in your stack with no credit card required.
The Free plan includes unlimited users and components, 5 pages, 50 blog posts, 50 collections, 500 assets, 50,000 monthly API calls, and 100 GB monthly bandwidth. You also get full access to core features: the Content API, API Explorer, starter projects, Visual Editing, Live Preview, SEO metadata, AI Assistant, and version history. Upgrade when your usage grows, not because features are locked away.
ButterCMS plans range from free to custom enterprise pricing. The Free plan costs $0/month. Basic starts at $71/month with 100,000 API calls and 250 GB bandwidth. Advanced is $224/month with 500,000 API calls. Professional is $359/month with 1 million API calls, unlimited blog posts, and multisite locale support. Enterprise plans are custom-priced with dedicated support, SLAs, and custom usage thresholds. Every plan includes unlimited users, no per-seat charges.
ButterCMS simplified its pricing structure and added more value to every tier. The biggest changes: unlimited users and components are now included on every plan (including Free), there are no per-seat charges, and core features like Visual Editing, Live Preview, and the AI Assistant are available at every level. Pricing now scales based on content usage (API calls, bandwidth, storage) rather than feature gates.
Yes. Every paid plan includes a 14-day free trial, so you can test the full feature set before committing. Additionally, ButterCMS offers a permanent Free plan that doesn't expire. You can use it indefinitely for small projects, MVPs, or integration testing. No credit card is required to get started.
