Automating with no-code tools

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Tutorial: automated email campaigns with Mailchimp

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Prerequisites

• ButterCMS account
• Mailchimp account
• Pipedream account
• Basic knowledge of Node.js

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Step 1: create a Pipedream workflow

1. Create a free Pipedream account at pipedream.com
2. Navigate to Workflows and click New
3. Select HTTP/Webhook as the trigger

4. Choose New Requests (Payload Only)
5. Name your source (e.g., “ButterCMS - Blog Published”)
6. Copy the generated webhook URL

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Step 2: configure ButterCMS webhook

1. Go to Settings > Webhooks in ButterCMS
2. Paste your Pipedream URL
3. Select the post.published event
4. Save your webhook

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Step 3: fetch post data in Pipedream

const axios = require("axios");

const response = await axios.get(
  'https://api.buttercms.com/v2/posts/' +
  event.body.data.id +
  '/?auth_token=YOUR_API_KEY'
);

const postData = response.data;
return postData;

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Step 4: send Mailchimp campaign

const axios = require("axios");
const client = require("@mailchimp/mailchimp_marketing");

client.setConfig({
  apiKey: "YOUR_MAILCHIMP_API_KEY",
  server: "YOUR_SERVER_PREFIX", // e.g., "us20"
});

// Fetch the blog post data
const response = await axios.get(
  'https://api.buttercms.com/v2/posts/' +
  event.body.data.id +
  '/?auth_token=YOUR_BUTTERCMS_API_KEY'
);

const postData = response.data;

// Replicate your draft campaign template
const replicateCampaign = await client.campaigns.replicate("YOUR_CAMPAIGN_ID");

// Update with new post information
const updateCampaign = await client.campaigns.update(replicateCampaign.id, {
  settings: {
    subject_line: 'New Blog Published - ' + postData.data.title,
    title: 'New Blog Published: ' + postData.data.title
  }
});

// Send the campaign
const sendCampaign = await client.campaigns.send(replicateCampaign.id);

return sendCampaign;

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Other automation platforms

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Zapier

1. Create a Zap with Webhooks by Zapier as the trigger
2. Configure it to receive the ButterCMS webhook payload
3. Add actions for any Zapier-connected app

• Post to Slack when content is published
• Add new blog posts to a Google Sheet
• Create Trello cards for content review
• Update social media automatically

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Make (formerly Integromat)

• Conditional routing based on content type
• Data transformation and formatting
• Error handling and retry logic
• Scheduled content aggregation

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n8n (Self-Hosted)

• Self-hosted deployment options
• Advanced data transformation
• Custom code execution
• No vendor lock-in

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Common automation scenarios

• Automatically post to social media channels
• Sync content to email marketing platforms
• Push updates to mobile apps

• Trigger DeepL translations when content is published
• Notify translation teams via Lokalise or Crowdin
• Automate multilingual content publishing

• Trigger static site rebuilds on content changes
• Invalidate CDN caches automatically
• Sync content across environments

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