Celebrating National Butter Day

I’ve been the General Manager of ButterCMS for just over 6 months and one of the many things that I love about our company is that we work hard to exemplify our brand. 

We make managing your website content smooth🧈 as butter. Just like Butter (the ingredient) ButterCMS makes your site richer and more satisfying. Our implementations are lightning-fast and smooth🧈 , and your marketing team will melt 🧈 over how ButterCMS is intuitive and easy to use yet powerful. And of course, we help you create engaging, personalized digital experiences that eliminate churn🧈.

Therefore, we are obviously going to celebrate National Butter Day on November 17th (yes, it’s really a thing). It gives us time to have a little fun and celebrate; check out this video. 

It also allows us to share our appreciation for the key ingredients to our success!

Our customers

With a customer list 400+ strong and growing, these global businesses and household names intrust Butter as their mission-critical tool to create, manage and scale (“CMS”) their global digital properties in any or all of these scenarios:

• Multi-brand, local, and language marketing sites: external, internal, and or customer portal sites. Butter is deployed to manage entire sites(s) or portion of the site that demands maximum creativity and marketing control.

• E-commerce sites: Butter is often deployed as part of a composable commerce architecture. Meaning, Butter is the front end tool providing ecommerce teams maximum control to build great shopping experiences that convert. Via our robust API, Butter can easily integrate to their back end systems of record to serve up real-time product, inventory, pricing, promotional, customer and order data/content.

• Mobile apps: Many teams use Butter as their tool to manage their mobile app. 

There are strong and consistent themes on why businesses choose Butter for their business:

• We give Marketers freedom: Butter gives them control. We liberate them from hard coded sites and the need to create developer tickets for the smallest site change. Butter gives them creative freedom, speed and scale. They can break free from complex systems to manage content that stifles their creativity. They are able to move on from brittle legacy solutions that instill fear and impatience waiting for updates to go live.

Like butter itself, once you start using ButterCMS, customers find new ways to spread Butter. It is very common for companies to select Butter to manage one site or a select portion of their site (ie: blogs), but inevitably look to expand Butter to more aspects of their site(s) once they gain control and see how easy Butter is to use.

• We Empower Developers: Butter was founded by a developer for developers. This is why we support every relevant front end framework, why we put massive focus on our developer documentation and why we maintain robust SDKs and starter projects. We consistently hear how our API capabilities are robust and flexible. I was talking to a development a few weeks ago who worked with a competitor extensively but was new to Butter. She said Butter came in 30% lower in time and cost vs. what she would have typically budgeted to implement that competitor!!

• We Are Easy To Do Business With: We are incredibly proud and humbled by the G2 reviews of our customers. I’m specifically proud of the industry leading marks we get for being a good partner and quality of support. Being customer centric is not just a buzzword at Butter, we all live it every day. Virtually every customer or partner raves about the support they get from Butter and is blown away by the quality and speed with which they get in-depth technical support via our chat - <3min response time to the most technical and unique questions is unheard of in our industry.

As part of National Butter Day, we have published 2 new case studies!

The Sukha Company needed a user-friendly CMS for easy guest blogger integration without technical barriers. ButterCMS provided a quick, intuitive setup, enabling fast content creation for in-house and guest bloggers. Read more!

Vistex faced performance and scalability issues on WordPress due to third-party plugins. ButterCMS provided a scalable, plugin-free setup with faster load times, better SEO, and improved content control. Our partner BonfireLA guided the migration, improving speed, SEO, and user experience. Read more.

Our Partners

Let’s face it, many companies don’t have the luxury of enough capacity to build, design, and manage their digital properties effectively. Their precious development resources are focused on building their own products and managing their own back-end systems. This is why we are focused on our partner community. We strive to offer our customers a set of qualified design and development partners who can accelerate their digital transformation. 

Companies like Bonfire and Electric Enjin are equipped to assist with digital strategy, design, front-end development, then implement ButterCMS, giving the marketing team the control and freedom to create, manage and optimize their sites. 

Here are some buttery videos on why our customers and partners love butter:

Huge thanks to Kathy Sonier, CMO at Delano Bat Company, for the ButterCMS shoutout - watch now! 

Another great thanks to our partners BonfireLA and Mirumee, watch why they love Butter and what they love it most on, here! 

Our Team

ButterCMS was a family affair at its inception and that culture remains today. A group of passionate people centered on making Butter the best it can be…while finding ways to weave in Butter puns as much as possible along the way…

Butter also became part of a bigger family, Tiugo Technologies, back in 2023. Tiugo Technologies is a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration, including CKEditor, TinyMCE, and Uploadcare. This structure is one of Butter’s own secret ingredients; Butter is able to move fast and be laser-focused on our customers while leveraging the scale and shared expertise across the Tiugo family i.e.:

• CK and Tiny are the leaders in rich text editors. Butter uses Tiny as our integrated rich text editor. Butter has unique access to Tiny’s robust capabilities, advanced features and ability to formulate joint product initiatives.

• AI Innovation. Our Butter and Tiugo R&D teams are working together to formulate innovative AI capabilities that will transform content creation. With the combined R&D team of Tiugo, I think we can reasonably claim to have as much firepower on AI innovation for content creation as anyone in our space.

Our Product

The foundation of this recipe is our modern, flexible, and API-first content management system, with its core capabilities highlighted below:

As part of National Butter Day, we are announcing that all new, free trials will get access to 3 of our advanced features:

Write API: 

ButterCMS’ Write API is an extremely powerful and flexible tool for marketers and content creators to create engaging, personalized digital experiences at scale. It is also a powerful tool that enables developers to implement Butter rapidly (30-40% faster than other headless CMS solutions). Key benefits:

• Seamless Integration: the ability to pull in content dynamically from other systems to serve up relevant and personalized experiences

• Content Automation: scale your content creation and updates programmatically, build content once and distribute many times 

• Rapid Migration: Bring content into Butter easily and rapidly to enable industry-leading Time to First Value (TTFV)

AI Assistant:

AI Assistant is a powerful tool available to users with the TinyMCE integration, designed to supercharge content production and elevate workflow efficiency. leveraging OpenAI's capabilities, it provides marketers and content creators with a streamlined approach to producing SEO-optimized, conversion-focused copy. key benefits:

• Accelerated Content Creation: Predefined AI shortcuts make it easy to quickly draft, expand, and refine content, ensuring consistent brand messaging and SEO optimization.

• Customized Prompts for Brand Consistency: Tailor AI-generated outputs to reflect your unique brand voice, achieving consistency in tone and style across all content.

• Optimized for Marketers and eCommerce: Ideal for generating high-impact product descriptions, calls to action, and A/B test content, boosting audience engagement and conversion rates.

• SEO-Enhanced Content: Effortlessly adjust tone, highlight keywords, and optimize text for SEO, increasing your content’s visibility and relevance across target audiences.

Custom Roles and Permissions

ButterCMS' Custom Roles and Permissions is a sophisticated access management feature that enables organizations to maintain security while optimizing their content workflows. It provides unparalleled flexibility for both marketing teams and developers to work efficiently within their designated spaces. Key benefits:

• Granular Control: the ability to create highly specific permission sets tailored to team structures, from read-only access to full administrative rights 

• Workflow Optimization: streamline content operations by clearly defining roles and responsibilities, reducing bottlenecks and improving collaboration 

• Development Independence: separate content management from development workflows, allowing developers to maintain clean codebases without interference from content operations.

If you have any questions, reach out at buildbetter@buttercms.com.