10 of the Best Web Analytics Tools for React Websites

Almost all of these web analytics tools have a significant free tier so you can test any of them with your React websites. We will analyze the tools on some common attributes that will give you a good summary of the features each of them has.

Software development is not just about delivering features every day; it’s about keeping up with quality standards and understanding the needs and pains of end-users. Every scalable product requires an in-depth understanding of how users are moving across screens and what actions they are performing, as well as an analysis of what’s causing drop-offs and ways to get back to those users and try to engage with them in the best possible ways.

A number of tools are available today to give you the best look at your product’s performance and your users’ behaviors. We have compiled a list of the top tools available that are compatible with your React websites and popular React CMS tools like ButterCMS. 

Google Analytics + Firebase

Pricing: Free for life

Google Analytics is without a doubt the most widely adopted web analytics tool. It has a wide range of features that help you track and re-target your users easily. Being powered by Google, it has top-notch demographics and user interest insight. It also offers tightly coupled integration with Google Ads to help you correlate your sources of revenue and traffic. The recent adoption of Firebase with Google Analytics means you can leverage your custom audiences to target messages, promotions, or new app features using other Firebase features, such as FCM and Remote Config. 

Heat Maps	Real-Time Analytics	Conversion Tracking

Facebook Pixel

Pricing: Free for life

Facebook Pixel helps businesses build better audiences for their ads on Facebook’s platforms (Facebook, Instagram, and Messenger). It allows businesses to re-target their site’s visitors via cross-platform apps. It helps you automatically show website visitors the products that they've viewed on your React website or on other related sites. That results in more conversions with less spending. Pixel also helps businesses target an audience that is similar to the site’s visitors. 

General Analytics	Re-Targeting	Conversion Tracking

Microsoft Clarity

Pricing: Free Service

Delivering the best user experience requires in-depth analysis of what works best for real users. Clarity allows you to replay user sessions and explore heat maps of your website’s usage. It tells you how deep your users are scrolling, where they are clicking more, and what’s confusing your users. Also, you can analyze what’s causing abandoned carts and drop-offs. Clarity also shares the JS errors occurring on your React website.

Real-Time Analytics	Heat Maps	Session Playbacks

Matomo (formerly Piwik)

Pricing: Open Source 100% free for self-hosting | Cloud starts from 29 EUR

It would require a separate post to describe all the features that Matomo is offering. Matomo is, in my opinion, the best web analytics tool available today. It’s not just about user behavior, heat maps, or session recordings: Matomo also offers detailed performance metrics for each page view. Matomo’s media analytics allows you to know how your videos are being watched and what impact they have on conversions. Advanced e-commerce analytics helps you optimize your sales performance and, combined with ad conversion tracking, it’s a gem for boosting business on your React website. 

Facebook Ads Tracking	Data Export and APIs	App Analytics

66Analytics

Pricing: Starting from $79

All-in-one web analytics tool - Real-time analytics, conversion tracking, heat maps, session recordings, and data ownership. 66Analytics gives you a complete picture of your product—everything that is asked by marketing, UX, or product management teams. Also, you can check how many users are online, which devices are the most popular, and which pages are most accessed.

Lifetime Data Retention	Heat Map & Sessions	Real-Time Analytics

Hotjar

Pricing: Free Basic Plan, Personal Plan for $39, and Business Plan starting from $99

Hotjar provides downloadable heat maps for user clicks, cursor movements, and scrolling. This helps marketers, UX designers, and product managers understand their visitors’ motivations and desires.
Hotjar is not just about heat maps and session recordings, it also enables you to ask for instant visual feedback on your React website or app. You don’t have to just create surveys on your platform; they can be triggered on custom events or you can invite users to complete them via email.

Real-Time Analytics	Heat Map & Sessions	Surveys & Feedback

Kissmetrics

Pricing: Starting from $299

Kissmetrics’ deep integration with your users’ information helps you understand user behavior well. It helps you understand populations and cohorts, see your user acquisitions, and learn what features your power users are using the most. It also helps you review signups and purchases drilled down by plan, device, campaign, and more.

Real-Time Analytics	Cross-Device Aggregation	Live Support

Cube.js

Pricing: Free & Open Source | Infrastructure cost for deployment

Cube.js is an Open-source analytical API platform. Cube.js analytical API server offers outstanding performance with query orchestration and multi-level caching. It also has built-in support for multitenancy and row-level security. It has a client-side data fetching library that integrates well with all major charting libraries for visualization. On the data sources side, it supports all modern data stores including serverless query engines. In a nutshell, Cube.js is a complete analytical API platform to build your next fully customizable analytics app.

Unlike hosted solutions, Cube.js allows you to own your data saving you from being vendor-locked.

Quick Implementation	Open Source	Fully Customizable

Fathom

Pricing: Starting from $14/month

Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. Unlike big tech giants providing web analytics tools free of cost, Fathom charges a minimal amount for its analytics platform as they claim, “We charge a small and fair fee for Fathom, because our business model is selling software, not data.” Fathom only tracks the information required for the growth of your product rather than collecting tons of unnecessary information about your users.

Real-Time Analytics	Privacy-Focused	Full Data Export

Plausible

Pricing: Starting from $6/month

Plausible is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA, and PECR. Plausible is built with simplicity and ease-of-use in mind. It gives you full ownership of your data. Plausible Analytics is a lightweight web analytics tool that is built with speed and performance in mind. Plausible scripts weigh under 1 KB. You can also share your stats privately by generating a secure link. 

Heat Map & Sessions	Lightweight Library	Real-Time Analytics